Case study / 01
Boom XR-30
Making the Boom XR-30 impossible to miss and easy to remember.
At a glance
A product campaign that turns the Boom XR-30 microphone’s distinctive form and studio presence into a clear, memorable story for launch.
01 / The context
Communicating what comes next.
The Boom XR-30 is built to command attention in the studio. The challenge was to turn its bold silhouette, tactile materials and focused sound into a campaign idea that feels as considered as the product itself.
02 / The contribution
From product form to launch story.
I shaped the campaign direction, developed the product story, and built the visual language around the XR-30’s form and studio presence. The result gives the launch a clear visual anchor across campaign touchpoints.
03 / The approach
A product benefit first. Visual craft in service of the message.
The concept keeps the microphone at the centre. Close framing, controlled light and a restrained palette make the materials feel tangible while giving the XR-30 a confident, memorable presence.
Deliverables
01Product positioning and campaign concept
02Customer-focused messaging
033D product study
04Materials and lighting
05Launch-facing hero render
06Visual presentation direction